Earn B-BBEE points
In South Africa, where a large portion of the population was previously disadvantaged, corporate social investment aims to redress socio-economic imbalances. Traditionally, these projects are not marketing initiatives but rather they combine a strong developmental BEE approach and business resources to uplift and benefit communities. But what if we told you that you could earn BBBEE points through non-employee skills development programmes that promote your business’s philanthropy?
“Being good is commendable, but only when it is combined with doing good is it useful.” - Author Unknown
Your Skills Development Programme
We offer a unique in-store promoter model that allows you to increase sales and build long-lasting relationships with your customers, whilst earning B-BBEE points.
Working in partnership with the Imvula Education Empowerment Fund (a 100% black-owned broad-based trust that facilitates the education of bright but underprivileged young people at the fund’s Maharishi Institute), we select and train groups of enthusiastic and dedicated students to participate in a long-term volume driving campaign to promote your products in store.
A Sustainable Model
This model offers a sustainable and financially advantageous brand-building solution for our fast-moving consumer goods clients. These organisations are able to claim the vast majority of spend for non-employee skills development; socio-economic development or enterprise development points.
In addition to this offering, we also look for creative ways to earn B-BBEE points for our clients through custom-made campaigns that do more than just meet objectives.