10 QUESTIONS IN THE NEW AGE
October 30, 2013 | Posted By [dot]GOOD
Michael Baretta is managing director of [dot]GOOD, a branding-for-good marketing agency in South Africa.
Michael Baretta is managing director of [dot]GOOD, a branding-for-good marketing agency in South Africa.
- What is at the top of your to do list?
- New business!
- What is your business focus right now?
- One of the advantages of having a young business is the freedom to be able to experiment and to try new things in order to find innovative solutions for our clients.
- Most important attribute needed to do your job?
- Perseverance.
- The biggest trend in your industry?
- A united front – a combined communications and CSI department with shared objectives and vision. We have also seen a shift in power from management to the consumer, who is demanding that brands act responsibly.
- How will you make an impact in your industry?
- We have a unique offering that combinesbrand building, driving sales anddoing good in everything that we do. Our vision is to change the business landscape by creating a community of social change organisations that dogood while doing well.
- How do you inspire others?
- I have a very laissez faire leadership style and try to lead by example by treating all stakeholders with empathy and respect.
- What inspires you?
- The outdoors; people who live life differently, travel, South Africanisms and new experiences.
- What are you reading for work?
- I am loving LinkedIn at the moment and all the customised content that comes into my newsfeed.
- Your life philosophy?
- To do good, while doing well.
- At the top of my bucket list is…
- Until recently it was to start a marketing agency (which I’ve done!), but now I really want to cross the Okavango Delta using three different means oftravel: hiking, horseback and makoro(canoe).
– The New Age (Media &Marketing); 30 October 2013