A seven-month, 3 300km trek along the coast that highlighted the importance of a litter-free South Africa and led to the establishment of the country's foremost for-good marketing agency and brand activation company.

PROACTIVE ENVIRONMENTAL RESPONSIBILITY CAMPAIGN

Michael Baretta and his friend Camilla Howard were inspired to do something bold after listening to a talk by David Grier, who ran a daily marathon along South Africa’s coast.

Trekking for Trash was the result, and after 18 months of planning, with sponsorship from Nampak’s CAN DO! campaign, the pair set off to walk the length of South Africa’s coastline and draw attention to the country’s litter problem.

By the end, they’d picked up 7,2 tons of litter, generated nearly R20-million in PR, engaged communities including almost 20 000 learners and built a significant following. The success of the project highlighted the fact that South Africa needed a social marketing agency that could build brands, drive sales and do good at the same time.

Today, that idea is a thriving success. dotGOOD now works with a wide variety of clients who want to make a difference, from NGOs and social enterprises to foundations and universities.

Focusing on putting together collaborations that epitomise shared value, dotGOOD is more than an implementation agency. It is a communication agency specialising in:

  • Cause-related marketing that offers an excellent return on investment;
  • Activations and in-store promotions that raise brand awareness and create jobs; and
  • Below-the-line marketing and cause-related events that also achieve maximum impact for clients and society.

OUR ROLE

  • Conceptualisation
  • Design
  • Securing a sponsor
  • Logistics planning
  • Execution
  • Procurement
  • Social media content creation and management
  • Marketing communication
  • Media relations
  • Stakeholder engagement
  • Reporting

THE CHALLENGE

  • Raise awareness around littering, and the “broken windows” theory: that litter in communities can lead to other societal challenges.

THE OUTCOME

  • 7,2 tons of litter picked up.
  • Nearly R20-million in PR.
  • Engaged communities, including almost 20 000 learners.
  • Significant social media following.
  • The establishment of a leading cause-related marketing agency and brand activation company.

CAN DO! TREKKING FOR TRASH VIDEO

“You have demonstrated true mettle and made a real difference, not only to individuals and communities but also to a country.”

– Klaus Hass, Divisional Marketing and Sustainability Director at Nampak Bevcan

LET’S WORK TOGETHER!

CONTACT US

WHAT PEOPLE SAY

“I can confidently recommend the professional, creative and accommodating dotGOOD team – they go above and beyond, no matter the task.”

Nicola Hickman

– Former Incolabs Brand Manager

“An energetic, creative team that delivers.”

Rehana Moolla

– Croxley Brand Manager

“Through ongoing tailored messaging, dotGOOD has given our initiative a strong advocacy voice and increased the visibility of our work.”

Stasha Jordan

– South African Breastmilk Reserve Executive Director

“We choose to work with dotGOOD because of their expertise in sustainability and their unique ability to reach commercial objectives.”

Joanne Esterhuizen

– Hi-Tec Sports Marketing Director

“The dotGOOD team have proven their dedication to innovation, creativity and doing good.”

Jayantha Naidoo

– Nedbank Sponsorship Events Manager