Conceptualising and launching fun, safe spaces offering adolescent girls and young women HIV prevention and life-skills programmes.
A recent South African Medical Research Council report confirmed that South Africa has “the largest HIV epidemic in the world, and South African adolescent girls and young women (AGYW) aged 15-24 years are disproportionately at risk for HIV infection with a quarter of new infections occurring in this population”.
dotGOOD designed and helped procure solar-powered, WiFi-enabled containers, called Choma Dreams Cafés, to provide girl-friendly, safe and fun meeting spaces for psycho-social support and mentorship to develop life skills, financial capabilities and HIV prevention. The Dreams Café’s all offer access to the internet and other resources to vulnerable girls.
We then planned and executed launches at each of the sites to create brand awareness among young women and adolescent girls that Choma Dreams Cafés were fun spaces where they could also access support and education to enable them to remain HIV free. We got them to sign-up to the mentor programmes, generated exceptional positive regional PR and created connections for further socially responsible examples of community collaboration.
Academy Award winning-actress and UN Messenger of Peace, Charlize Theron welcomed media to an interactive experience at the Choma Dreams Café in Kliptown, Johannesburg. The Charlize Theron Africa Outreach Project (CTAOP) had worked with HIVSA to establish the Choma mobile magazine. CTAOP expanded this support to encompass the development of the Choma Dreams Cafés.
40 Choma Dreams Cafés were established using our design, and more than 12 000 adolescent girls and young women now receive information vital to their health and safety. They can discuss their questions and concerns around sex, love and relationships with a mentor while learning about their right to refuse, proper handling of contraception and prevention of sexual assault.
The Cafés form part of the DREAMS (Determined, Resilient, Empowered, AIDS-free, Mentored, and Safe women) Innovation Challenge and are funded by the The U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), Johnson & Johnson, the CTAOP and ViiV Healthcare.
“The Choma Dreams Cafés are quickly becoming invaluable spaces in South African communities and for the young women who visit the cafes. The power of having a space that young women and girls feel safe in cannot be underestimated.”
– Charlize Theron Africa Outreach Project
“I can confidently recommend the professional, creative and accommodating dotGOOD team – they go above and beyond, no matter the task.”
– Former Incolabs Brand Manager
“An energetic, creative team that delivers.”
– Croxley Brand Manager
“Through ongoing tailored messaging, dotGOOD has given our initiative a strong advocacy voice and increased the visibility of our work.”
– South African Breastmilk Reserve Executive Director
“We choose to work with dotGOOD because of their expertise in sustainability and their unique ability to reach commercial objectives.”
– Hi-Tec Sports Marketing Director
“The dotGOOD team have proven their dedication to innovation, creativity and doing good.”
– Nedbank Sponsorship Events Manager