The importance of purpose

In order to truly be a key differentiator, an organisation’s purpose needs to be deeply embedded in its DNA.

What exactly is cause marketing?

At dotGOOD, we believe that marketing has to build brands, drive sales and do good at the same time.

Shared value: the real value proposition

Leveraging shared value, an idea formulated by two of the world’s most influential strategists and thought leaders.

The role business must play in South Africa

Businesses are being called to lead the change and lead with ethical purpose. If they do, consumers will support them.

The trend towards combining marketing and CSI

A combined marketing-CSI approach will have far greater impact in terms of social good and bottom line.

Three ways to do more with less in marketing

Clever solutions that build brands, drives sales and do good all at the same time.