Compostable bags versus paper. Imported organic veg versus locally grown. The shopping aisles present myriad options for environmentally conscious consumers – but are South Africans making the right choices, and how easy is it to do so?
Posted by [dot]GOOD in Media
“It’s possible to build brands, drive sales and do good all at the same time,” insists Baretta,
Marketing is neither transparent nor authentic by nature. Consumers are starting to care less about what companies are selling and more about why they are selling what they do.
5 TIPS FOR MARKETING WITH IMPACT
MICHAEL Baretta is managing director of [dot]GOOD, a branding-for-good marketing agency in South Africa.