Find Your Purpose dotGOOD

WHAT EXACTLY IS CAUSE MARKETING?

At dotGOOD, we believe that marketing has to build brands, drive sales and do good at the same time.

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Find Your Purpose dotGOOD

SHARED VALUE: THE REAL VALUE PROPOSITION

Leveraging shared value, an idea formulated by two of the world’s most influential strategists and thought leaders.

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Find Your Purpose dotGOOD

THE ROLE BUSINESS MUST PLAY IN SOUTH AFRICA

Businesses are being called to lead the change and lead with ethical purpose. If they do, consumers will support them.

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Find Your Purpose dotGOOD

THE TREND TOWARDS COMBINING MARKETING AND CSI

A combined marketing-CSI approach will have far greater impact in terms of social good and bottom line.

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Find Your Purpose dotGOOD

THREE WAYS TO DO MORE WITH LESS IN MARKETING

Clever solutions that build brands, drives sales and do good all at the same time.

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Find Your Purpose dotGOOD

POWER OF 40 REPORT – DESTINY MAN

“It’s possible to build brands, drive sales and do good all at the same time,” insists Baretta,

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Find Your Purpose dotGOOD

SUSTAINABILITY THROUGH AUTHENTICITY

Marketing is neither transparent nor authentic by nature. Consumers are starting to care less about what companies are selling and more about why they are selling what they do.

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Find Your Purpose dotGOOD

CONCIOUS ADVERTISING

5 TIPS FOR MARKETING WITH IMPACT

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Find Your Purpose dotGOOD

10 QUESTIONS IN THE NEW AGE

Michael Baretta is managing director of [dot]GOOD, a branding-for-good marketing agency in South Africa.

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