Michael Baretta shares his personal story of how he found his WHY and built a business from it. He will also give you a couple of tools as to how your organisation can also find yours.
March 25, 2021
Compostable bags versus paper. Imported organic veg versus locally grown. The shopping aisles present myriad options for environmentally conscious consumers …
February 8, 2021
In order to truly be a key differentiator, an organisation’s purpose needs to be deeply embedded in its DNA.
January 23, 2021
At dotGOOD, we believe that marketing has to build brands, drive sales and do good at the same time.
December 15, 2020
Leveraging shared value, an idea formulated by two of the world’s most influential strategists and thought leaders.
November 2, 2020
Businesses are being called to lead the change and lead with ethical purpose. If they do, consumers will support them.
October 24, 2020
A combined marketing-CSI approach will have far greater impact in terms of social good and bottom line.
September 5, 2020
Clever solutions that build brands, drives sales and do good all at the same time.
March 25, 2018
“It’s possible to build brands, drive sales and do good all at the same time,” insists Baretta,
December 1, 2014
Marketing is neither transparent nor authentic by nature. Consumers are starting to care less about what companies are selling and more about why they are selling what they do.
October 30, 2013
Michael Baretta is managing director of [dot]GOOD, a branding-for-good marketing agency in South Africa.
