TRENDS AND CURRENT THINKING AROUND CAUSE MARKETING

In order to truly be a key differentiator, an organisation’s purpose needs to be deeply embedded in its DNA.

At dotGOOD, we believe that marketing has to build brands, drive sales and do good at the same time.

Leveraging shared value, an idea formulated by two of the world’s most influential strategists and thought leaders.

Businesses are being called to lead the change and lead with ethical purpose. If they do, consumers will support them.

A combined marketing-CSI approach will have far greater impact in terms of social good and bottom line.

Clever solutions that build brands, drives sales and do good all at the same time.