Story-telling that taps into emotions is a means of cultivating empathy and is the most powerful way to persuade people to step closer to a brand or a cause.



When good content producers have good stories to tell, they produce content with an authenticity that builds trust and loyalty.

Carefully constructed, research-based content, particularly when focused on cause-related marketing and value-driven activations, enhances an organisation’s reputation, generates brand awareness, boosts sales and changes behaviour by creating empathy and spotlighting your association with a worthy cause.

At dotGOOD we work with those who share our philosophy that socially responsible marketing leads to better communications, better relationships, better business and, ultimately, a better world.

Content marketing, when executed as well as ours is, draws an audience to your brand, champions the good you do and communicates your values as well as the quality of your service or product.


Our expert content producers are involved in our strategy development from the outset. They immerse themselves in your service or brand and are therefore able to communicate information around our activation strategy in credible, engaging and thought-provoking content. This can take the form of:

  • Media releases
  • Opinion pieces
  • Annual reports
  • Presentations
  • Social media content plans
  • Web platforms
  • Brochures
  • Leaflets
  • Magazines
  • And more…

Our social media strategies are tactically designed with embedded virality – our posts engage, entice sharing and, most importantly, promote behaviour change. The social media content plan forms part of our measurable communication strategy for your service or brand. (Read more about our social media strategy.)





The importance of purpose

In order to truly be a key differentiator, an organisation’s purpose needs to be deeply embedded in its DNA.

What exactly is cause marketing?

At dotGOOD, we believe that marketing has to build brands, drive sales and do good at the same time.

Shared value: the real value proposition

Leveraging shared value, an idea formulated by two of the world’s most influential strategists and thought leaders.

The role business must play in South Africa

Businesses are being called to lead the change and lead with ethical purpose. If they do, consumers will support them.