Story-telling that taps into emotions is a means of cultivating empathy and is the most powerful way to persuade people to step closer to a brand or a cause.



When good content producers have good stories to tell, they produce content with an authenticity that builds trust and loyalty.

Carefully constructed, research-based content, particularly when focused on cause-related marketing and value-driven activations, enhances an organisation’s reputation, generates brand awareness, boosts sales and changes behaviour by creating empathy and spotlighting your association with a worthy cause.

At dotGOOD we work with those who share our philosophy that socially responsible marketing leads to better communications, better relationships, better business and, ultimately, a better world.

Content marketing, when executed as well as ours is, draws an audience to your brand, champions the good you do and communicates your values as well as the quality of your service or product.


Our expert content producers are involved in our strategy development from the outset. They immerse themselves in your service or brand and are therefore able to communicate information around our activation strategy in credible, engaging and thought-provoking content. This can take the form of:

  • Media releases
  • Opinion pieces
  • Annual reports
  • Presentations
  • Social media content plans
  • Web platforms
  • Brochures
  • Leaflets
  • Magazines
  • And more…

Our social media strategies are tactically designed with embedded virality – our posts engage, entice sharing and, most importantly, promote behaviour change. The social media content plan forms part of our measurable communication strategy for your service or brand. (Read more about our social media strategy.)





Find Your Purpose dotGOOD

Finding your Purpose, Passion and Profit

Michael Baretta shares his personal story of how he found his WHY and built a business from it. He will also give you a couple of tools as to how your organisation can also find yours.


Compostable bags versus paper. Imported organic veg versus locally grown. The shopping aisles present myriad options for environmentally conscious consumers – but are South Africans making the right choices, and how easy is it to do so?

The importance of purpose

In order to truly be a key differentiator, an organisation’s purpose needs to be deeply embedded in its DNA.

What exactly is cause marketing?

At dotGOOD, we believe that marketing has to build brands, drive sales and do good at the same time.