An important aspect of our marketing communication plan for your brand or cause is exposure in the media. We do whatever it takes to deliver a minimum return on investment of four times advertising value estimate.
There is no doubt that media exposure increases public awareness and understanding of an organisation’s activities, culture, values and product.
Broadcast, print and online coverage is essential to any communication strategy. At dotGOOD exposure and publicity form an intrinsic part of our strategy for your brand.
Our specialist journalists and copywriters generate quality content that media houses pick up. (Click here to read more about our content creation.)
We leverage our close media relations to ensure we deliver the earned exposure and publicity that is critical to our communication strategies in order to build the brands we work with and drive the desired behaviour change.
We are an output-focused agency and have developed a credit system of billing to eradicate unnecessarily large retainer fees. dotGOOD’s clients may select any number of PR credits, depending on budget, to be spent throughout the year. Each credit includes:
We create a year plan and plot the media releases at the beginning of the contract. This plan is dynamic – we track coverage as the year progresses, adapting the media plan as necessary for the duration of the contract.
In order to truly be a key differentiator, an organisation’s purpose needs to be deeply embedded in its DNA.
At dotGOOD, we believe that marketing has to build brands, drive sales and do good at the same time.
Leveraging shared value, an idea formulated by two of the world’s most influential strategists and thought leaders.
Businesses are being called to lead the change and lead with ethical purpose. If they do, consumers will support them.
