Taking a holistic approach, underpinned by an understanding of your target market and objectives, we develop strategic marketing plans that deliver tactical solutions that are unique in their approach because they do so much more.

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CLEVER, CALCULATED CAMPAIGNS

We apply an integrative marketing approach to develop effective strategies that meet and exceed our clients’ objectives and position their organisation as a purpose-led entity.

Thanks to our many years of experience in the design of unique, tailor-made strategies, the right message is communicated to the right audience, in the right place.

These channel-agnostic solutions deliver powerful campaigns, promotions and activations that drive sales and do good at the same time.

DOING WELL WHILE DOING GOOD

Whether we are working with a brand, NGO, foundation or social enterprise, we take into account your aspirations as well as insights into the target market when deciding on the most impactful way to deliver on the brief. (Read more about our activations and execution.) Then we analyse the most suitable platforms and partnerships for strategic implementation, according to your budget, and devise the perfect strategy to achieve your goals and win hearts and minds.

Our holistic marketing strategies have been proven to create a sustainable advantage for our clients while promoting and growing their organisations and brands, delivering a higher than normal return on investment and making a positive social impact on society.

LET’S WORK TOGETHER!

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CASE STUDIES

PURPOSE-DRIVEN THOUGHT LEADERSHIP

The importance of purpose

In order to truly be a key differentiator, an organisation’s purpose needs to be deeply embedded in its DNA.


What exactly is cause marketing?

At dotGOOD, we believe that marketing has to build brands, drive sales and do good at the same time.


Shared value: the real value proposition

Leveraging shared value, an idea formulated by two of the world’s most influential strategists and thought leaders.


The role business must play in South Africa

Businesses are being called to lead the change and lead with ethical purpose. If they do, consumers will support them.