How team-building can become a series of behaviour-change interventions aligned with the client’s ethical-marketing strategies.

Image
Image
Image

CAUSE-PROMOTION TEAM-BUILDING

Nedbank was a major partner of the Global Citizen Festival, in celebration of Nelson Mandelacs 100th birthday, committing R5-million towards vaccination of children through its partnership with the Nelson Mandela Children’s Fund.

The Group Sponsorships and Cause Marketing Team approached dotGOOD, as a creative agency for social change, to strategise a team-building exercise for the Nedbank Corporate Marketing Team.

The activation would need to create awareness and educate staff about the sponsorship and what Nedbank is doing to align with the United Nations’ Sustainable Development Goals.

dotGOOD’s idea for an Amazing Race-style event in support of key sustainability projects got the thumbs-up. Team members connected with one another through a series of challenges associated with the first six Sustainable Development Goals.

Each of the challenges had a positive outcome linked to social activism and teams earned points to win rewards and prizes.

For example, to highlight the good health and wellbeing goal, we leveraged Nedbank’s support of the Nelson Mandela Children’s Hospital, a state-of-the-art paediatric facility for disadvantaged children. Teams had to stuff teddies in a Build-A-Bear challenge. The team that made the most bears was declared the winner, and we donated the teddies to bring a little cheer to children at the hospital.

Another challenge, focused on the gender equality goal, had teams taking on activist roles and creating placards and charts for behaviour-change interventions. A panel of judges selected the winners.

OUR ROLE

  • Conceptualisation
  • Design
  • Partner negotiation
  • Execution/Logistics
  • Procurement
  • Media liaison
  • Social media engagement
  • Marketing communication
  • Event management
  • Reporting

THE CHALLENGE

  • To educate and get buy-in from employees for Nedbank’s cause-marketing solutions in support of the UN’s Sustainable Development Goals to end poverty, and sponsorship of the Global Citizen Festival.

THE OUTCOME

  • A cause-related team-building event that promoted behaviour change and brought to life Nedbank’s corporate social marketing examples.

“The dotGOOD team have proven their dedication to innovation, creativity and doing good.”

– Jayantha Naidoo, Nedbank Sponsorship Events Manager

LET’S WORK TOGETHER!

CONTACT US

WHAT PEOPLE SAY

“An energetic, creative team that delivers.”

Rehana Moolla

– Croxley Brand Manager

“Through ongoing tailored messaging, dotGOOD has given our initiative a strong advocacy voice and increased the visibility of our work.”

Stasha Jordan

– South African Breastmilk Reserve Executive Director

“We choose to work with dotGOOD because of their expertise in sustainability and their unique ability to reach commercial objectives.”

Joanne Esterhuizen

– Hi-Tec Sports Marketing Director

“The dotGOOD team have proven their dedication to innovation, creativity and doing good.”

Jayantha Naidoo

– Nedbank Sponsorship Events Manager

““I can confidently recommend the professional, creative and accommodating dotGOOD team – they go above and beyond, no matter the task.””

Rehana Moolla

– Nedbank Sponsorship Events Manager