Michael Baretta shares his personal story of how he found his WHY and built a business from it. He will also give you a couple of tools as to how your organisation can also find yours.
As South Africa’s leading for-good brand activation company, we have delivered a return on investment of up to 3 000% for our clients using consumer engagement marketing channels such as brand activations, in-store promotions, experiential events, consumer participation strategies, media exposure, social media and more.
INTERACTIONS THAT INSPIRE ACTION
Our strategic solutions go beyond typical marketing activities to ensure that we build relationships on behalf of your organisation through unique and meaningful experiences that create real, personal connections.
As experts in behaviour change and for-good/social/cause-related marketing, we use various tools, including on-the-ground activations, to reach your target audience in stores, schools and malls, at events, in public spaces, clinics, hospitals, gyms, places of higher learning and office parks – wherever they will achieve the best result. These activations are facilitated by our national reach.
Seventy percent of buying decisions are made at the point of purchase and nothing is more effective in driving behaviour change than face-to-face interaction, such as in-store promotions. Direct and personal communication with the identified audience also facilitates feedback, creates dialogue and can be applied beyond fast-moving consumer goods to communities, government, customers and other stakeholders. (Click here to read more about our content creation and media relations.)
PARTNERSHIPS FOR CHANGE
To maximise impact and success, we frequently harness our community of change-maker partners. These partnerships have made us a respected and effective conduit between government, business and the NGO sectors.
Together with our clients and these partners, our brand activation agency has positively impacted 4 million lives. dotGOOD’s ground-breaking work with brands as well as government and not-for-profit organisations has led to industry-leading performance and proven credentials. Such partnerships include:
- Activations to launch youth hubs for adolescent girls and young women (Choma/HIVSA), and spaces to encourage an active, urban lifestyle (Hi-Tec/Johannesburg City Parks and community NGOs).
- Campaigns to raise awareness of the dangers of a high-sugar diet (Canderel/Department of Health) and the positive effect of eating a meat-free diet, even for one day a week (Fry Family Food Co/WWF South Africa).
- Brand awareness through a campaign to promote creative writing and artistic ability in support of under-resourced schools (Adopt-a-School Foundation and Croxley).
Not only do our activations drive positive social change, they also provide job opportunities to upskill previously disadvantaged youth and support local SME service providers. (Click here to find out more about our procurement strategy.)
PURPOSE-DRIVEN THOUGHT LEADERSHIP
March 25, 2021
Compostable bags versus paper. Imported organic veg versus locally grown. The shopping aisles present myriad options for environmentally conscious consumers …
February 8, 2021
In order to truly be a key differentiator, an organisation’s purpose needs to be deeply embedded in its DNA.