Compostable bags versus paper. Imported organic veg versus locally grown. The shopping aisles present myriad options for environmentally conscious consumers – but are South Africans making the right choices, and how easy is it to do so?
Using the best solutions available, we conceptualise, manage and forge customised partnerships and campaigns that simultaneously meet and exceed objectives while doing good. Our grassroots below-the-line campaigns create relevance and maximise purpose for both brands and institutions. We are extremely proud to be the acknowledged leaders in our field.
A brief helps us to define the status quo and understand what needs to be done.
We use market insights to explore and understand sentiment.
Using a combination of experience and creativity, we develop behaviour-changing ideas.
Drawing on our knowledge and past practice, we test a number of solutions.
Then we apply channel-agnostic solutions to meet the objectives of the brief.
We develop a strategy and present this to client.
Drawing on identified change-makers, we proceed to activate the campaign.
We monitor, evaluate and improve the activation to maximise sustainability and ROI.
“I can confidently recommend the professional, creative and accommodating dotGOOD team – they go above and beyond, no matter the task.”
– Former Incolabs Brand Manager
“An energetic, creative team that delivers.”
– Croxley Brand Manager
“Through ongoing tailored messaging, dotGOOD has given our initiative a strong advocacy voice and increased the visibility of our work.”
– South African Breastmilk Reserve Executive Director
“We choose to work with dotGOOD because of their expertise in sustainability and their unique ability to reach commercial objectives.”
– Hi-Tec Sports Marketing Director
“The dotGOOD team have proven their dedication to innovation, creativity and doing good.”
– Nedbank Sponsorship Events Manager