Using the best solutions available, we conceptualise, manage and forge customised partnerships and campaigns that simultaneously meet and exceed objectives while doing good. Our grassroots below-the-line campaigns create relevance and maximise purpose for both brands and institutions. We are extremely proud to be the acknowledged leaders in our field.

OUR APPROACH AND SERVICES

Our holistic marketing strategies create a sustainable advantage while promoting organisations and brands, delivering a higher ROI and making a positive impact.

Story-telling that taps into emotions is a means of cultivating empathy and is the most powerful way to persuade people to step closer to a brand or a cause.

As South Africa’s leading for-good brand activation company, we have delivered a return on investment of up to 3 000% for our clients.

Whatever the need, from branded merchandise to point-of-sale material, we have a creative solution for every procurement requirement.

Done correctly, social media campaigns can change behaviour and perceptions, challenge norms and inspire consumer loyalty by extending the organic and promoted reach of your messaging.

An important aspect of our marketing communication plan is exposure in the media. We do whatever it takes to deliver a minimum return on investment of four times advertising value estimate.

WHAT WE DO AND HOW WE DO IT

START

  • 1BRIEF

    A brief helps us to define the status quo and understand what needs to be done.

  • 2RESEARCH

    We use market insights to explore and understand sentiment.

  • 3INITIAL CONCEPT

    Using a combination of experience and creativity, we develop behaviour-changing ideas.

  • 4TESTING

    Drawing on our knowledge and past practice, we test a number of solutions.

  • 5TOUCHPOINTS

    Then we apply channel-agnostic solutions to meet the objectives of the brief.

  • 6STRATEGY

    We develop a strategy and present this to client.

  • 7IMPLEMENTATION

    Drawing on identified change-makers, we proceed to activate the campaign.

  • 8MEASUREMENT

    We monitor, evaluate and improve the activation to maximise sustainability and ROI.

END

OUR PROCESS

LET’S WORK TOGETHER!

CONTACT US

WHAT PEOPLE SAY

“I can confidently recommend the professional, creative and accommodating dotGOOD team – they go above and beyond, no matter the task.”

Nicola Hickman

– Former Incolabs Brand Manager

“An energetic, creative team that delivers.”

Rehana Moolla

– Croxley Brand Manager

“Through ongoing tailored messaging, dotGOOD has given our initiative a strong advocacy voice and increased the visibility of our work.”

Stasha Jordan

– South African Breastmilk Reserve Executive Director

“We choose to work with dotGOOD because of their expertise in sustainability and their unique ability to reach commercial objectives.”

Joanne Esterhuizen

– Hi-Tec Sports Marketing Director

“The dotGOOD team have proven their dedication to innovation, creativity and doing good.”

Jayantha Naidoo

– Nedbank Sponsorship Events Manager

PURPOSE-DRIVEN THOUGHT LEADERSHIP

DRIVING POSITIVE CHANGE

Compostable bags versus paper. Imported organic veg versus locally grown. The shopping aisles present myriad options for environmentally conscious consumers – but are South Africans making the right choices, and how easy is it to do so?


The importance of purpose

In order to truly be a key differentiator, an organisation’s purpose needs to be deeply embedded in its DNA.


What exactly is cause marketing?

At dotGOOD, we believe that marketing has to build brands, drive sales and do good at the same time.


Shared value: the real value proposition

Leveraging shared value, an idea formulated by two of the world’s most influential strategists and thought leaders.